Hello and thanks for visiting the Baking Blog!

Iced Jems is the creation of Jemma (me) – a baking obsessed 30 something. It all started in 2010 when I started baking and sharing my recipes and ideas with the world.

I was overwhelmed by the followers and feedback I gained on Facebook and through my blog, lots of whom where asking where I got all my cute baking accessories (like my baking cups from). Being a baker, I knew how difficult unusual things were to source and how expensive and old fashioned the industry was as a whole. So in 2012, I started a little online shop selling baking and party goodies called www.icedjemsshop.com. 

I didn’t have a fancy warehouse or any investment other than my own savings, but the website grew beyond anything I could imagine, and today we have a bricks & mortar store in the West Midlands selling over 3,000 cake decorating products, along with a Cake Decorating Classroom you can book in for and an awesome team who all make cakes and give awesome advice to our customers.

Our main ethos is (and always has been) selling products at a fair (and mostly bargain) price and giving out free ideas and tutorials.

Jem x

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